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Town Center Experience and Priorities Survey

The goal of this survey is to learn more about your participation and experiences, as well as ideas for beneficial changes and improvements to Town Center. Your voice matters whether you rarely visit or if you are an actual resident of Town Center. The City of Virginia Beach wants to hear from you!

Your answers to this survey will generate critical, insightful data that the City of Virginia Beach will use to better serve its residents. The survey deadline is Wednesday, Nov. 5, 2025. Thank you for taking the time to complete this survey about Town Center. 

Estimated Completion Time: 5 to 6 minutes 

View Town Center Municipal Parking

Phases

Phases overview

Survey Responses

November 7, 2025 - November 8, 2025

Which of the following best describes you? (Select all that apply.) [#354387]

Live elsewhere in Virginia Beach

68.6% (1,512 choices)

Work in Town Center

13.8% (303 choices)

Live in Town Center

11.5% (253 choices)

Live outside of Virginia Beach

7.6% (168 choices)

No answer

5% (110 choices)

How often do you visit Town Center? [#354404]

A few times a week

30.2% (665 choices)

About once a month

28.7% (632 choices)

A few times a year

19.2% (424 choices)

Daily

12.9% (285 choices)

Rarely/Never

6.9% (152 choices)

No answer

2% (45 choices)

When you visit Town Center, how do you typically arrive? (Select all that apply.) [#354390]

Drive and park in a garage

70.8% (1,560 choices)

Drive and park on-street

29.1% (640 choices)

Drive and park in a nearby surface lot

26.7% (588 choices)

No answer

5.8% (128 choices)

Walk or bike/e-scooter

4.7% (104 choices)

Rideshare/taxi

2.4% (53 choices)

Public transit

0.7% (16 choices)

How convenient is parking when you visit Town Center? [#354406]

Somewhat convenient

36.4% (801 choices)

Very convenient

28.4% (626 choices)

Somewhat inconvenient

14% (309 choices)

Neutral

13.3% (294 choices)

Very inconvenient

4.7% (104 choices)

No answer

3.1% (69 choices)

How easy is it to get from where you park or arrive to your destination? [#354410]

Somewhat easy

36.1% (795 choices)

Very easy

32.6% (719 choices)

Neutral

15.8% (348 choices)

Somewhat difficult

9.7% (213 choices)

No answer

4.2% (92 choices)

Very difficult

1.6% (36 choices)

How easy is it to find your destination when walking in Town Center? [#354421]

Very easy

37.7% (831 choices)

Somewhat easy

34.6% (763 choices)

Neutral

13.2% (291 choices)

Somewhat difficult

8.8% (194 choices)

No answer

4.7% (104 choices)

Very difficult

0.9% (20 choices)

How helpful are the maps, signs, and directories around Town Center? [#354422]

Neutral

44.3% (977 choices)

Somewhat helpful

22.7% (501 choices)

Very helpful

14.4% (317 choices)

Somewhat unhelpful

7.4% (164 choices)

Not helpful at all

5.8% (128 choices)

No answer

5.3% (116 choices)

Which of the following Town Center events have you attended in the past 12 months? (Select all that apply.) [#354423]

None of these

45.7% (1,006 choices)

Snow Globe Spectacular

29.2% (643 choices)

YNot Wednesdays

25.4% (559 choices)

Last Night on the Town

9% (199 choices)

No answer

7.9% (175 choices)

Other (please specify)

7.7% (169 choices)

Town & Treat

6.3% (139 choices)

Other: Which of the following Town Center events have you attended in the past 12 months? (Select all that apply.) [#354423]

The most frequently mentioned activities attended at Town Center over the past 12 months were concerts and live music events, especially those at the Sandler Center etc.], as well as free outdoor concerts and music at the fountain or plaza. Movie nights, both general and themed (fall, family, outdoor, Saturday), were also commonly attended.

Other notable events included themed or seasonal festivals (Summer Fest, Fall Fest, Easter, Christmas events) and family-oriented activities such as princess days and scavenger hunts. Comedy shows at the Funny Bone and other venues were also mentioned.

Dining, shopping, and casual gatherings at restaurants and cafes were cited as regular activities. A few respondents mentioned attending rallies or special interest events.

A small number of comments referenced barriers to participation, such as parking difficulties.

Overall, the most popular draws to Town Center are concerts (especially at the Sandler Center), outdoor music and movie events, and seasonal or themed festivals, with additional interest in comedy, family activities, and dining/shopping experiences.

How would you rate the variety of entertainment and events offered at Town Center? [#354426]

Good

40.4% (889 choices)

Neutral

27.4% (604 choices)

Fair

12% (264 choices)

Excellent

8.5% (187 choices)

No answer

7.7% (169 choices)

Poor

4.1% (90 choices)

How likely are you to attend events at Town Center in the next 6 months? [#354428]

Somewhat likely

34.4% (757 choices)

Very likely

21.9% (483 choices)

Neutral

14.8% (326 choices)

Somewhat unlikely

13.4% (295 choices)

Very unlikely

7.9% (174 choices)

No answer

7.6% (168 choices)

How satisfied are you with the number of free or community events offered? [#354429]

Neutral

35.4% (779 choices)

Somewhat satisfied

26.2% (577 choices)

Very satisfied

18.8% (414 choices)

No answer

9% (199 choices)

Somewhat dissatisfied

8.1% (179 choices)

Very dissatisfied

2.5% (55 choices)

How would you rate the cleanliness of Town Center's public spaces (e.g., Fountain Plaza, sidewalks, Sandler Center Plaza)? [#354431]

Good

42.9% (946 choices)

Excellent

34.6% (763 choices)

No answer

9.6% (211 choices)

Neutral

7% (154 choices)

Fair

4.7% (104 choices)

Poor

1.1% (25 choices)

How would you rate the cleanliness and appearance of the parking garages in Town Center? [#354436]

Good

43.8% (966 choices)

Excellent

18% (397 choices)

Neutral

14.5% (320 choices)

Fair

10.1% (223 choices)

No answer

9.7% (213 choices)

Poor

3.8% (84 choices)

How would you rate the maintenance of outdoor features (seating, landscaping, lighting, etc.)? [#354437]

Good

45.9% (1,011 choices)

Excellent

22.8% (502 choices)

Neutral

12.6% (278 choices)

No answer

10.4% (230 choices)

Fair

6.7% (148 choices)

Poor

1.5% (34 choices)

Which improvements would most enhance your experience in Town Center’s public spaces? (Select up to two.) [#354438]

Outdoor seating/shade areas

35% (771 choices)

Green space/landscaping

34.5% (761 choices)

Public art

22.2% (489 choices)

Vehicle parking

19% (419 choices)

Lighting/decorative features

17.1% (376 choices)

No answer

13.8% (304 choices)

Other (please specify)

11.4% (251 choices)

Trash and recycling bins

7.1% (157 choices)

Bicycle parking

4.9% (109 choices)

Other: Which improvements would most enhance your experience in Town Center’s public spaces? (Select up to two.) [#354438]

Most respondents emphasized the need for improved pedestrian safety and walkability in Town Center, with frequent calls for pedestrian bridges, elevated walkways, or safer crosswalks across major roads like Virginia Beach Blvd and Independence Blvd. Many described the current environment as unsafe or inconvenient for pedestrians, with several specifically calling it a “pedestrian death trap”. Suggestions included pedestrian-only streets, better signage, and more benches and hangout areas.

Parking and accessibility were also common themes. Multiple respondents requested more and better-located handicapped/ADA parking c41aee75-b1c2-49d2-83f8-241722e49a9,. Others noted the need for improved parking garage design, cleanliness, and safety, including better lighting, security cameras, and elevator maintenance.

Safety and security concerns were repeatedly mentioned, especially regarding crime, loitering, and the presence of homeless individuals. Some called for more police presence or security personnel, while others asked for better care for homeless individuals.

There was strong support for more green spaces, parks, splash pads, and play areas for children. Many want these spaces to be integrated into the main areas, not isolated or disrupted by construction.

Calls for more local, independent, and unique businesses and events were frequent, with several expressing frustration over the dominance of chain stores and restaurants. Suggestions included more pop-up events, craft shows, food trucks, and live music.

Improved public transit options, especially light rail and better bus service, were also commonly requested.

Other recurring suggestions included more public restrooms better traffic flow and road redesign and more nightlife and entertainment options.

A minority of respondents felt no further investment or changes were needed, or opposed using additional taxpayer funds for improvements.

Overall, the most common priorities were pedestrian safety and connectivity, accessibility, security, green spaces and play areas, local businesses and events, improved transit, and better traffic and parking management.

How attractive and well-maintained are the public art, lighting, and design features in Town Center? [#354439]

Good

43% (947 choices)

Neutral

24.6% (543 choices)

No answer

12.6% (277 choices)

Excellent

12.4% (274 choices)

Fair

6.2% (137 choices)

Poor

1.1% (25 choices)

How sufficient is the amount of parking in and around Town Center? [#354440]

Somewhat sufficient

33.3% (733 choices)

Very sufficient

21.6% (476 choices)

Somewhat insufficient

15.9% (351 choices)

No answer

12.7% (279 choices)

Neutral

11.3% (250 choices)

Very insufficient

5.2% (114 choices)

Please rate the following aspects of Town Center. (1 = Very poor, 5 = Excellent): Restaurants [#354444]

4

34.5% (760 choices)

3

29.5% (649 choices)

No answer

13.9% (306 choices)

5

12.5% (276 choices)

2

7.9% (173 choices)

1

1.8% (39 choices)

2; 4

0% (0 choices)

4; 3

0% (0 choices)

Please rate the following aspects of Town Center. (1 = Very poor, 5 = Excellent): Shopping Retail [#354445]

3

33.5% (737 choices)

4

25.9% (571 choices)

2

15.5% (341 choices)

No answer

13.7% (302 choices)

5

7% (154 choices)

1

4.4% (98 choices)

3; 2

0% (0 choices)

3; 5

0% (0 choices)

Please rate the following aspects of Town Center. (1 = Very poor, 5 = Excellent): Entertainment / Events [#354446]

3.4%

1

11.6%

2

33.9%

3

27.9%

4

8.8%

5

14.3%

No ans...

Please rate the following aspects of Town Center. (1 = Very poor, 5 = Excellent): Wayfinding / Signage [#354447]

4.8%

1

14.6%

2

36.4%

3

22.3%

4

7%

5

14.9%

No ans...

Please rate the following aspects of Town Center. (1 = Very poor, 5 = Excellent): Public spaces (e.g., Fountain Plaza) [#354448]

2.5%

1

10.9%

2

28.9%

3

30.6%

4

12.6%

5

14.5%

No ans...

Please rate the following aspects of Town Center. (1 = Very poor, 5 = Excellent): Free Parking [#354453]

5

38.6% (851 choices)

4

22.2% (488 choices)

No answer

14.3% (315 choices)

3

13.3% (294 choices)

2

6.8% (150 choices)

1

4.8% (105 choices)

5; 4; 3

0% (0 choices)

3; 4

0% (0 choices)

Please rate the following aspects of Town Center. (1 = Very poor, 5 = Excellent): Overall atmosphere/sense of place [#354454]

4

36.2% (797 choices)

3

24.1% (531 choices)

5

15% (331 choices)

No answer

14.7% (324 choices)

2

7.5% (166 choices)

1

2.5% (54 choices)

3; 2

0% (0 choices)

How safe do you feel when visiting Town Center? [#354459]

Very safe

36.1% (795 choices)

Somewhat safe

34.7% (764 choices)

No answer

14.2% (313 choices)

Neutral

8.9% (195 choices)

Somewhat unsafe

5% (110 choices)

Very unsafe

1.2% (26 choices)

How would you rate the current level of police or security presence at Town Center? [#354460]

Sufficient

53.8% (1,185 choices)

Inadequate

17.4% (383 choices)

No answer

15.1% (332 choices)

More than adequate

9.3% (205 choices)

Very inadequate

3.3% (73 choices)

Very saturated

1.1% (25 choices)

What is your highest formal education level? [#237607]

No answer

47.5% (1,047 choices)

Bachelor's Degree

21.2% (466 choices)

Graduate or Professional Degree (Master's, PhD, Juris Doctor, etc.)

17.1% (376 choices)

Some college (no degree)

5.9% (129 choices)

Associate Degree

4.9% (108 choices)

High School diploma or equivalent (GED)

2% (45 choices)

Special/technical training (not college)

1.3% (29 choices)

Less than high school

0.1% (2 choices)

Other

0% (1 choice)

Other: (Applicable for certificate and/or degrees earned in other countries) [#237607]

What is your total annual household income? [#238271]

No answer

50.5% (1,113 choices)

$150,000 and above

16.8% (370 choices)

$100,000 to $149,999

14.4% (318 choices)

$60,000 to $99,999

12.2% (268 choices)

$30,000 to $59,999

4.9% (107 choices)

Less than $30,000

1.2% (27 choices)

Less than $30,000; $30,000 to $59,999

0% (0 choices)

Please select your age range. [#264680]

No answer

48.3% (1,064 choices)

45-64

20.7% (457 choices)

25-44

19.4% (427 choices)

65-79

9% (198 choices)

18-24

1.5% (32 choices)

80+

1.1% (25 choices)

Please identify your gender. [#264722]

No answer

46.8% (1,032 choices)

Female

31.9% (703 choices)

Male

21.2% (466 choices)

Prefer to self-describe

0.1% (2 choices)

Other: (Please specify) [#264722]

Which of the following best describes your race/ethnicity? [#264727]

No answer

47.1% (1,037 choices)

White

41.4% (912 choices)

I prefer not to answer

3.9% (86 choices)

Black or African American

3.4% (76 choices)

Hispanic, Latino or Spanish

1.7% (37 choices)

Asian or Asian Indian

1.6% (36 choices)

American Indian or Alaska Native

0.3% (7 choices)

Native Hawaiian or Other Pacific Islander

0.3% (6 choices)

Other

0.3% (6 choices)

Other: (Please specify) [#264727]

Are you of Hispanic, Spanish or Latino ancestry? [#264728]

No

48.5% (1,068 choices)

No answer

47.8% (1,052 choices)

Yes

3.8% (83 choices)